6 Common Mistakes to Avoid at IHGF

Key Takeaways

• Verify sustainability claims with certifications to avoid greenwashing and safeguard your brand’s reputation.

• Prioritize quality over price to ensure durable, sustainable products that delight customers and reduce returns.

• Plan your IHGF visit meticulously to connect with the right ethical suppliers efficiently.

• Follow up promptly with contacts to turn fair connections into lasting partnerships.

Introduction

Picture yourself strolling through the buzzing halls of the Indian Handicrafts and Gifts Fair (IHGF) in Delhi, surrounded by over 3,000 exhibitors showcasing stunning handmade accessories. For fashion brands committed to sustainability and ethical production, IHGF is a treasure trove—a chance to partner with suppliers who craft eco-friendly bags, scarves, and more with care and conscience. But here’s the catch: one misstep can lead you to a supplier who doesn’t align with your values or your customers’ expectations. In this post, we’ll unpack six common mistakes fashion brands make at IHGF and how to avoid them, ensuring you source ethically and effectively.

Why IHGF Is Your Sustainability Sweet Spot

IHGF isn’t just a trade show—it’s a lively crossroads of craftsmanship and commerce. Held biannually, it draws global buyers seeking sustainable fashion accessories from artisans and manufacturers. For brands focused on responsible sourcing, it’s a golden opportunity to find partners who share your commitment to ethics and eco-friendliness. However, not every exhibitor is what they seem—some flaunt “sustainable” labels without substance. Preparation is key to spotting the real deal.

1. Falling for the Sustainability Song and Dance

It’s easy to be swayed by a supplier’s eco-friendly pitch, but without verification, you risk greenwashing woes. Why It Hurts: Customers can spot inauthenticity, and a sustainability sham can dent your credibility. How to Fix It: Demand certifications like GOTS, Sedex, or Oeko-Tex. Abhay & Abhi Exports, for example, is Sedex certified and uses sustainable fabrics—tangible proof of their ethics.

2. Letting Price Steal the Show

A low price tag can tempt, but cheap products often mean poor quality—and higher costs down the line. Why It Hurts: Defects and returns can eat up 20-25% of manufacturing costs (industry insight), clashing with your sustainable ethos. How to Fix It: Focus on quality. Request samples and ask about quality control. Abhay & Abhi Exports, pursuing ISO 9001, even offers repair services—a boon for longevity.

3. Winging It Without a Plan

With 3,000+ exhibitors, IHGF is overwhelming without a strategy. Why It Hurts: Wandering aimlessly wastes time and risks missing ideal suppliers. How to Fix It: Research exhibitors on IHGF’s site, prioritize matches, and schedule meetings with tailored questions.

4. Ghosting Your New Contacts

Swapping business cards is great, but not following up is a missed opportunity. Why It Hurts: Only 1-10% of trade show leads are pursued (industry estimate), leaving potential partnerships on the table. How to Fix It: Email contacts within 48 hours to keep the connection alive. A CRM can streamline this.

Following up after IHGF

5. Skipping the Money Talk

Avoiding pricing and terms discussions can lead to budget surprises. Why It Hurts: Hidden costs disrupt planning and profitability. How to Fix It: Ask upfront about unit costs, MOQs, and terms. Abhay & Abhi Exports keeps it transparent, even using sustainable packaging.

6. Missing the Cultural Memo

Indian business culture values relationships over haste, and overlooking this can stall deals. Why It Hurts: Rushing risks offending partners and losing trust. How to Fix It: Build rapport patiently. Respect and time pave the way for success.

A Bonus: Repair Services

Here’s a perk: suppliers like Abhay & Abhi Exports offer repair services, extending product life and boosting your sustainability cred. It’s a win for your brand and the planet.

Your IHGF Game Plan: Wrap-Up Time

To thrive at IHGF, verify claims, prioritize quality, plan ahead, follow up fast, clarify costs, and embrace cultural nuances. Sidestep these pitfalls, and you’ll secure partnerships that reflect your values. With a partner like Abhay & Abhi Exports, you’ll enjoy a smooth integration of ethical practices into your supply chain—delivering accessories your customers will love.

Quick IHGF Survival Kit

• Check certifications: Sedex, GOTS, Oeko-Tex.

• Quality first: Test samples, ask about controls.

• Plan smart: Map exhibitors, book meetings.

• Follow up: Email leads within 48 hours.

• Talk money: Clarify pricing and terms.

• Be culturally savvy: Patience wins.